We are on a mission to make sure every school
who wants to access the services of an SLS is able to have the option.
And that every school in the UK understands the unique benefits of School Library Services.
BETTER TOGETHER
Thanks to SLS Members of ASCEL voting to contribute their membership fees to the SLS UK campaign. As a result, we are now able to open up membership to more SLSs at a subsidised rate.
SPECIAL SUBSIDISED RATE:
£500+VAT per partner
The fee will be invoiced in January 2024
(and will cover the remaining two full terms of the campaign)
THE BENEFITS |
SLS Campaign Partner |
SLS Provider |
|
Referrals (Local Authority region) |
✓ |
✓ |
|
Collective Awareness Raising |
✓ |
✓ |
|
Elected Referrals (UK Map) |
✓ |
|
|
Partner Credits (Content + Social Media) |
✓ |
|
|
Social Media Shares (occasional) |
✓ |
|
|
Opportunities for Additional Earning |
✓ |
|
|
Promoting Training Opportunities |
✓ |
|
|
NEW FOR 2023/24 |
✓ |
|
|
Package of bespoke training on sales and marketing |
FREE TO ATTEND |
PAY TO ATTEND (amount tbc) |
Current Campaign Partners
What we ask from partners
- No obligation to supply content (unless you want to)
- Opportunity to take part in a pilot to target localised schools
- You're invited to attend our future Steering Group meetings
Support we offer in return
- Campaign Analysis - what works & why
- Adhoc insights and advice from West Creative and Partners
- Complimentary access to training run by West Creative (worth a combined value of £525+VAT):
Campaign Results (2022/23)
Qualified Referrals Generated
Over the course of two terms, 69 qualified leads were given to SLS providers across the UK. 78% of the referrals were from schools outside of London, reflecting the truly national nature of this campaign. Based on customer research, we estimate that 43% of all leads convert into an actual purchase.
Growth Over Time
Search Engine Optimisation (SEO) takes time to mature. The campaign has now been running since 2020, and this year 40% of all website traffic (6400 visitors) was generated from search engines. This high level return on investment comes from frequently updating the website month-on-month.
Social Media Engagement
Engement levels of Twitter and Facebook are at a record level 5.5%. According to standard principles of social media metrics, this puts the campaign at a level of high engagement. Social media referrals account for 17% of all visits to the website.
Membership Levels
The campaign has generated just short of 1,000 active members. Growth this year fell by 30% compared to the previous year - something we are monitoring. However, the make-up of the membership remains very varied across the whole of the UK.
Watch Presentation
SLS Hampshire's Perspective
SLS Durham's Perspective
SLS Wirral's Perspective
JOIN THE CAMPAIGN
Deadline Wednesday 20 December 2023
To allow us to plan accordingly, we need any new or returning SLSs to register their details by the end of the current term.
If you have a question, please email our campaign suppliers:
West Creative
james@westcreative.co
